X blurs the line between letter and thing, between symbol and act. So often used as an unknown quantity, a placeholder, it also functions as the signature of an illiterate, a result of slashing at the surface. To x is to mark, and X is the mark. It is the quintessential mark.
As [...]

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Design By Theory Media is a multi-disciplinary design studio that believes business objectives can be reached when unconventional design is multiplied by theory. Our design strategy consists of research, message analysis, brand positioning, media planning, and design implementation. Design X Theory is [...]